Introduction to Promoting Media

Quick Research

Key film genres include:

- Horror

- Science Fiction

- Action

- Drama

- Comedy

The Big 6

Sony, 20th Century Fox, Warner Bros., Universal, Disney, and Paramount. These are the biggest media production companies.

What are the biggest Franchises?

Marvel Cinematic Universe, Star Wars, Harry Potter, James Bond

Examples of Film Blockbusters

Battleship, Hancock, Dark Planet, The Wandering Earth

Independent Production Companies

Amazon Studios

The ASA (Advertising Standards Authority)

Must not be deemed harmful, misleading or offensive.

Harmful

- Mustn't contain anything that encourages violence/anti-sociality.

- Must not condone unsafe practice toward a child/represent them in a sexual way.

Misleading

- Must hold documentary evidence to prove all claims, mustn't be misleading.

Offensive

- Ads must be carefully targeted and avoid causing harm, offence, etc.An example of a Print.An example of a Pop up ad.An example of an audio visual ad.

These ads are advertised in a humorous way - by the looks of it, no ASA rules are broken.

Why was this advert banned?
- This advert was deemed 'harmful' because it promotes negative unhealthy eating (when the girl removes the salad), hence getting banned.










Comments

  1. Good introduction to the ASA. I can see you've picked some great adverts that show how they'v broken the code of conduct, but you haven't explained how? Please provide a brief sentence or two, explaining how and why they've broken the ASA rules. Don't forget to include the key words - harmful, offensive and/or misleading.

    Miss Crader

    ReplyDelete

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