Why would gamers enjoy a game based on a movie?
- Gamers can not only watch the movie but can also INTERACT and CONTROL within it.
- It's a new experience despite being the same style and storyline, this time it's accustomed to the gamers choices.
In other words:
1. To identify with characters
2. To identify with values
3. Good versus evil
4. Diversion/entertainment
5. To enjoy suspense, action, excitement, humour,
6. Escapism
7. Develop a sense of expertise in self-enclosed fictional world
8. Social interaction/personal relationships ( world-wide community)
9. Parasocial interaction with established characters from the film
10. To earn trophies and gain self-satisfaction
TT Games is a British video game developer.
In November 2007, Warner Bros. Interactive Entertainment acquired TT Games as part of their move into the video game market.
The Lego Movie video game was directed by Matt Palmer (who was known for his work with Tim Burton’s Corpse Bride).
The game was launched the same week as the movie – why do you think this was done?
- To maximise profits.
- For familiarity.
- Extends the initial pleasure of the film.
- To promote each other.
The Lego Movie video game is an example of successful vertical integration where Warner Bros has worked with their own gaming company (Warner Bros. Interactive Entertainment) to produce a video game linked directly to the release of the motion picture of the same name.
The video game shares similar themes and voice acting by stars of the motion picture. The Lego Movie video game is also an example of a successful cross platform release.
Help for exam questions:
How does Warner Bro's use a vertical/horizontal integration model. Use The Lego Movie as your example.
Horizontal = Film (idea itself) = Lin Films, Warner Bros, Lego, DC Advertising & Marketing = Confused.com, BHF, BT Infinity, Premier Inn
Vertical = Film (production) = Lin Films, Warner Bros, Time Warner Ent.
Video game = Warner Bros – Video game - Warner Bros. Interactive Entertainment
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