Representation
Key themes of stereotyping and gender are shown through Emmet and Wyldstyle.
- Emmet is the main male protagonist and both the film and video game revolve around his transition from a normal, everyday guy to the hero that saves the world.
It supports the stereotype of men being the dominant gender, as the products focus on a man as the male character and he becomes the hero.
There are however themes that subvert the stereotypical representation of men in the media.
- Look at the main poster, Emmet is in the centre, but his facial expression shows him running away, terrified.
•In the TV trailer Emmet says “I want to go home!”
How does this challenge the stereotypical representation of gender?
It challenges the dominant stereotype that men are powerful and strong. Although Emmet is centred in the main poster, his facial expression is scared and he is running away from danger rather than facing it head on.
Wyldstyle
It does not adhere to beauty ideals. For example, she wears dark clothing, has unnatural hair colours, and has freckles, but she is still depicted as beautiful. This is important because women who challenge beauty ideals are often at times depicted as undesirable in the media.
Wyldstyle links to a post-feminist context of the entire franchise. She is represented as a strong, independent character who is equal to men and at times superior. This is supported in the main poster and character poster because of her facial expressions, she's smug and confident unlike Emmet. In addition, her background, a train track, an unlikely place for a woman to be.
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